Tag: tips

So I read a really cool quote over the weekend in The Millionaire Next Door book. It said that, with the proliferation of smartphones, we carry the influence of others in our pockets, and in our pocketbooks. That’s a strong statement, isn’t it? I never really thought of it that way.

We carry the influence of others through our smartphones. Well if that’s the case, and it is, why aren’t we using that influence correctly, as marketers, to tell the story to those consumers, and influence their buying decisions, through social media?

Which, by the way, that influence that we’re carrying in their smartphones and their pockets and pocketbooks? The average citizen in the U.S. spends over two hours a day on his mobile phone or her mobile phone, and over 50 minutes of those are on Facebook alone.

It’s 2019, if you’re not already there as a company, get there. Get there quickly. Reach out to us at ThumbStopper.com. We can help you change the way you are influencing your consumers through digital marketing, like we’re doing for brands all over this country.

So here’s an important message that I tell every member of the ThumbStopper team here in Tampa. Everybody in our company is an evangelist for the company. A lot of people in the company – developers, marketers, accounting, executives, HR – they just don’t believe that they’re sales people, right? They don’t want that connotation about them. Well I am a salesperson. But, every one of them is an evangelist for our company, and has the ability to spread the good news about what we’re doing for every brand across the country.

Well, guest what? Every employee in your organization has that same opportunity, and should be an evangelist for your brand. When you’re posting stuff, when you’re making social commentary and putting things out there, encourage everyone in the organization to get behind it, share it, like it comment on it. You know what happens. That spiderweb begins to grow, and the number of people that you reach, you touch and the amplification of your voice gets that much louder.

So, take that as a charge for 2019. Get your people involved. ALL of your people involved. Stop them from doing their smoke breaks, like you see behind me right now, and get them to repost what you’re doing and to share what you’re doing. Have a great 2019, and reach out to us here at ThumbStopper.com. We can help your brand amplify your message. We’re doing it for tons of people across the country, probably some of your competitors. Looks us up!

So I’m coming at you today from Coronado Beach out in California, a little vacation. But it had me thinking. I’m sitting here, watching these waves come in one after another and it had me thinking that there is a real parallel between these waves and your messaging for your brand.

What do I mean by that? Well, these waves don’t come in in one big push and then go and never keep coming. They come over, and over, and over again. Right? Set after set. And that’s what makes a beach a beach. Well, from a marketing perspective, your brand needs to do the same thing for your social media and for your marketing messaging. And what I mean by that is, you need to be building sets. You need to be building lineups like you see out here, of content, of promotions, of advertising, of getting your message out as frequently and as often as you can.

And you should be using LotVantage to get that message out through your dealers, independent dealer’s social media pages, like we’re doing for brands all over the country, and really making a difference. So, surf’s up, keep your head down. Hustle never sleeps. Even from vacation, I wanted to give a little advice. Have a good one guys.

Hey guys. So I’m coming to you this time from our car line for my youngest daughter Emory. Say hi, Emory! There she is. And, I was in the car line, stuck before they opened up, and what do I do? I jump on LinkedIn, right? And I start kind of bouncing around. And I found an article from the nostradamus of digital marketing, Gary Vee.

I was so impressed. It’s all about the must-dos for 2019 for digital marketing, and I’m so impressed that almost every one of those things that he says you’ve got to do, we’re doing here at ThumbStopper for brands across this country. And we are amplifying messages from the brand to the consumer via the local retailer or dealer’s social media pages.

ThumbStopper.com — let us help you in 2019. It’s never too early to start. Reach out to us right away. Let’s get to know you, and let’s put these kinds of thing together for 2019, and make a real difference.

So I don’t know if you can tell, but it’s raining this morning as I come to you from Tampa, Florida. It made me think of what I wanted to chat about this time. As I watch these raindrops start to hit my windshield, and they start to kind of flood the windshield with water, it makes me think of what you’ve got to be doing as a brand, with your social media strategy, through your dealers’ social media pages.

You’ve got to be flooding those feeds. And that’s something we’re really focusing on here at ThumbStopper. #FloodTheFeeds And it’s all about leveraging brand consistency, creating brand compliance, from you at the brand, through your dealers’ social media pages, out to your end consumer. And it’s also about, for all of you guys who are selling through multi-line dealers, flood their feeds with your stuff. Guess what happens? You start to claim their digital footprint. We love to call it their digital thumbprint – ThumbStopper – and you will now dominate what those end consumers learn about when they visit that dealer’s social media pages.

So, when it starts to rain, think of flood. And when you think of floods, think of flooding the feed. That’s what we’re all about here at ThumbStopper. That’s what we can do for you like we’re doing for brands all over this great country. That’s what we want to help you with in 2019.